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Shopping DIRECT™

Maximizing Value
Democratizing Diamonds
Finding The Perfect Match

Shopping DIRECT™

Maximizing Value

Sourcing our loose diamonds from cutting and polishing manufacturers and industry leading diamond companies enables us to cut out inflated middlemen costs and crazy retail markups so that we can offer better value to our customers.

Democratizing Diamonds

Receive insider info about the diamond industry and wholesale diamond pricing. Armed with this knowledge, you can invest in your diamond with the confidence of an expert wholesaler.

Finding The Perfect Match

After finding the perfect diamond select the perfect ring setting. Choose from hundreds of top designer ring styles, all available in one convenient location – a DIAMONDS DIRECT® showroom.

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DIRECT Diamond Value

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